Tonight I have been to a meetup with some fellow entrepreneurs that all joined up for a course in running your own business last fall in Varberg, Sweden. We all met up to share our stories and to do some pitching. We also talked about how we should sell ourself, our products and our services. It was all led by the awesome Jannike and Lovisa, who both radiate some much positive energy where ever they go.
Prep [Be Prepared]
When ever you are going to meet someone do your homework before you meet them. Read up on who they are and what they are passionate about. Show them that you are interested in who they are and what they do. Sincerely.
It’s curios that the knowledge of How To Win Fiends And Influence People are still not common knowledge and taught to every child, despite that is almost 80 years ago the Dale Carnage came out with his famous book and that modern science has come so far as to how to build genuine connection between people.
Pitch [Pitch Black or How To Convey Any Message]
We all need to pitch. We need to pitch our ideas to friends and family. We need to pitch our business proposal to potential clients and investors. It can be a short elevator pitch of 20 to 30 seconds. It can be in the more prepared format that some did tonight with a Powerpoint presentation of 7 slides with 30 seconds speaking time each slide totaling 3 min 30 sec. Or it can be longer really prepared pitch running 15-20 minutes with months of research and work behind it. Like the ones that Oren Klaff does.
The Croc Brain [The Lizard Brain – The Resistance]
If we want to pitch anything we must first get our words, pictures and story past the what Oren Klaff calls the Croc Brain and Seth Godin calls the Lizard Brain. We do that by telling an emotional story that resonates with the receiver. Oren Klaff, who is a professional pitcher of the biggest ideas and deals there is, explains this well in his book: Pitch Anything. Or to just get the best part see or listen to this talk between Oren and Chase Jarvis. Even if his cases are bit extreme and most the time a kind of competitive pitching between people who are trying to “win” at any cost, you can still apply most of his thinking to your everyday pitching 🙂
Pepp [And Boost each other]
Then we have what Seth Godin calls the Connection Economy. This is a very deep topic. I sum it up in my blog post. in short it’s about all this things: Trust, Permission, Remarkability, Leadership, Stories that spread, Connection, Compassion, and Humility. We all want to be noticed and feel important. So it’s all about making your customers, your suppliers and your coworkers feel special. We all need to connect more. We also should seek out people who make us feel good and stay away from toxic people who drag us down. It’s what true what Scott Dinsmore is always talking about in his Live Your Legend Local concept.
“The fastest way to do the things you don’t think can be done is to hang around the people already doing them” – Scott Dinsmore
In honor of that I’m hosting meetups where the main point is to meet up, share our thoughts, ideas and dreams of the future. To pep each other and to hold one another accountable for the plans we all make. Do join us for the next one on February 8th in Varberg. Or do find one in of the other 44 countries all over the world hosting one.
Selling [Don’t Sell, Make A Connection Instead]
We are all in sales now like Daniel Pink says in his book. But sales does not mean what it used to mean. It’s now more than ever to build a connection with your customer and give them what they need.
And don’t try to please everyone or make a product that everyone will want. Because if you try to do this, you will end up with a service or product that no one needs or wants.
Go Make A Ruckus!
The reason I’m so exited about all this is because they I have just finished Seth Godin’s latest audiobook in a form of a 2 hour compilation from his seminars called Leap First.
What am I Making Then?
I’m finally narrowing down what my art is and what I want to spend my time doing.
I will help people and companies to navigate the connection economy. I will offer to make speeches and workshops on how to best flourish in this modern society. I will help develop ideas, visions and strategies for this networked society.
I will create places and events where people can meet and share knowledge and be creative.
I will give the young so-called Hacker-clubs and Hackathons for us more “adult”.
I want everybody to have a curious mind about the future. And I want to teach people how to become more creative and aware themself and their environment. That is was my first handbook is about.
Holistic Thinking Ninja