I’m a big fan of Seth Godin. I listen to him on a lot of different Podcasts. I have several of his books as audiobooks on Audible. And have seen many of his online talks. Here is one of his best and my notes of it:
Seth Godin at Nearly Impossible 2013
Your business idea should involve people needing their friends also using it in some way and talking about it.
You need people to subscribe to your ideas.
There is a story to every brand. What is your brand’s story?
Build a story into the product. So that people can tell it when using the product.
If you are making a product for everyone. You’re making a product for no-one.
Do something that we would miss if you didn’t
The book is just the Wrapper for how the Idea is going to spread
Ideas will spread further and faster than before
Books may go away as Idea-wrapper
If you wrap your Idea in something that can spread. It will spread more easily
If your idea is something that can be talk about. It’s more likely that it will be talked about.
If you are in the business of creating value for everyone you touch. You will never need to look for work again. If you are in the scarcity game you will need ever sharper elbows to get ahead.
When you do work that goes into world and touches people. Then, you are connecting
Would they miss your work if you stopped doing it? Would they miss you? Your work goes beyond Dunbars number.
If you give the A to people who did something with the right intrusion but failed a couple of times. Then they get the message. That Vulnerability is okay. You don’t need to be afraid to try and try again. Persistence and Grit will get you there 🙂
Don’t copy the people we admire but to become the people we admire 🙂
Put yourself on the spot!
What matters now in the Connection Economy
Stories that spread
Humanity: connection, compassion, and humility
Holistic Thinking Ninja