Why our decisions usually goes with what the Tribe wants [Are you a Tribesman?]
I got the tip from Helena Viberg about the 6 Principles of Influence and Persuasion according to science. See the excellent animated Youtube video below or read this great blog: Cialdini’s Six Principles of Influence.
We humans are programmed to return Favors. Here it helps to be the first to give and make sure that what you give feels natural and with the receiver in mind.
By making something limited in numbers or by window of time it’s available, we increase the level by which we desire it. The Feeling that we will miss out if we don’t act now and the opportunity will be gone forever.
We feel a sense of duty or obligation to people in positions of authority or in uniform. We listen to what credible experts say.
4. Consistency and Commitment
Once we made a commitment however big or small, we like to stay with that commitment as not to look the fool. If you want a big decision grounded. Make someone make a small insignificant commitment in same tune.
We tend to be more influenced by people we like. People we trust or people who pay us compliments or people who seems similar to us. People we feel we belong to. Try to establish common ground. What are your similar goals and believes?
If someone is uncertain in their choices they tend to look at what others have done before them. In general we don’t want to stand out doing the odd thing. We easily follow the Buzz or the Flow of the tribe.
The Art of Persuasion [Attunement – Buoyancy – Clarity]
Cialdini’s 6 steps are from are from 1984. Do they go hand in hand with Daniel Pink’s ABCs of Persuasion: Attunement, Buoyancy and Clarity? Are Pink’s model a little more updated or are they just the same?
What do you think?
Dan Ariely also tells us that if we want someone to choose from 2 similar choices. Throw in a slightly less attractive version of the one we want them to choose and they are more likely to choose door number 1.
Are you under the influence? [Who is inside your head poking around?]
Also keep them in mind when you are going to make an important decision. How are others influencing your decision process. Make up a list and try to identify these 6 points. Are you been tricked?
And remember as always. With every new skill you learn use it responsibility and for the better good.
Find Helena’s blogs here in Swedish: